RSB. Blogger Social Responsibility
2008 August 23 2008Internet is doing something that long ago we all seek, which is to end injustice. We're sick of always wanting to take us for fools, and that in turn the suppliers of products and services do not meet current market demand, trying to put these guidelines, deaf and trying to hold, through measures have less and less sense.
In this change paradigmatic , two key points in my opinion are: transparency and that the client sends. Transparency is going to be something that is not going to escape any company, and if your picture is not correct, will be very badly. Thus will end up doing well their stuff.
But it also must provide the product that the customer wants and how it wants to receive, otherwise irretrievably lose out. Since more than 10 years ago the invention of the MP3 format and the record companies remain unsolved because they are encouraged to leave their business model, do not dare to risk a change towards innovation. Try to keep their old model, under threat style "if you download an mp3're a pirate" (?)
So, while most of the "bloggers" do (and that's why they gave this phenomenon), we must take responsibility for being part of a means of communication, social implications attached to it. As it is the social responsibility business must also be Blogger Social Responsibility.
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